Growth Show

Growth Show

14. January 2020 #20 Winning with the Octopus Strategy

Growth Show in short:

The Growth Show is a podcast all about growth. The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different touchpoints with the topic behind growth itself.

How it began:

Like all great stories Sebastian Kunz and Serhat Kaya were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

#20 Winning with the Octopus Strategy

In this episode, we have the pleasure to talk with Bedeir Rizk about faking it until you make it, getting the first big corporate retail companies, about the octopus strategy, what makes a great mentor and much more!

More about Bedeir Rizk:
He is the CMO of Qopius, a deep-tech startup based in Paris & Berlin that leverages AI & robotics to digitize physical stores.
Formerly Bedeir was an AI researcher for a couple of years at the Intelligence Robotics research lab from Siemens. Additionally, he has experience in strategy consulting and investment banking with retail focus.

#19 Insights on improving your page speed

In this episode, we meet with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion ‘Nerd’. He has worked at Google for quite some time as UX Manager in the mobile optimization team.

Topics covered in this podcast:
- How to optimize your mobile website
- Differences in mobile and desktop conversion
- How to increase conversion by using onsite behavior for optimization

Hands-on tips on tools, like
Website Pathmonk:

#18 How offline events support user growth

In this episode of the Growth Show we have the pleasure to talk with Florian Schneider, who is Founder & CEO of Fairling – a digital trade fair for brands. We talk with Florian about the ups and downs of his journey, about pivots and lessons learned, what KPIs have to do with it, and how they managed to leverage offline events to increase user growth. Also, why paying users are more interesting (not because of the obvious reason).

More about Florian:
After studying Information Systems Florian Schneider found his first company Findeling. Only a little later his second entrepreneurial journey started with FAIRLING. Because of an own need he developed a digital KPI model over the course of the next two and a half years, which visualizes the most important KPIs and puts them into perspective. This helped him 10x his revenue by scaling in a controlled way. After more and more companies came up to him and asked for help in finding and visualizing their KPIs, Florian decided to found his third venture Leantree. He now helps managers and founders all over Germany to scale their businesses with his KPI model.

#17 How to scale network effects

Mathias is Partner at Speedinvest x. Prior to launching Speedinvest x, a Speedinvest focus fund investing into network effects, he was a General Manager for the German market at Uniplaces, an international marketplace for student accommodation. Before that, Mathias built out the marketplace-practice at Berlin-based Point Nine Capital, an early-stage fund focusing on SaaS and marketplaces, where he was a Principal for 4 years. Previously, Mathias led the M&A-department of ricardo Group, then a subsidiary of South African Naspers, that operates several online marketplace, classifieds and auction businesses across Europe. Earlier, he started his career as an Investment Manager at Mountain Partners Group in Zurich where he leads early-stage investments in companies such as Lieferando or reBuy. Mathias holds a German-French double-diploma from European School of Business Reutlingen and Neoma Business School Reims. Knowing Germany’s capital city like the back of his hand, Mathias now leads Speedinvest`s Berlin office as a Partner at Speedinvest x.

In this episode, we are talking with Mathias about his beginnings as a venture capitalist, the magic of network effects, chicken egg problems and marketplaces. Tune in and deep dive into Mathias's insights!

#16 How to make seven-figure revenues with FBA & socks

What a story!
In this episode of the Growth Show Podcast, we talk with Johannes Kliesch, Co-Founder and Managing Director of SNOCKS.
SNOCKS started as an e-commerce startup, selling only socks via Fulfillment by Amazon (FBA) and Shopify. By now they have evolved into a full Lifestyle Brand and have no intention of stopping anytime soon.
Tune in to hear the amazing story behind SNOCKS, learn about Johannes as a founder, how SNOCKS uses and masters the art of selling through Amazon and what is next to come.

#15 How to master speaking on stage

Peter Hopwood is Global Keynote Speaker Coach & Founder of Hopwood Communications. He travels the globe helping people tell clearer stories with stronger impact. Bringing more value to their ideas. He helps executives and entrepreneurs develop their speaking style in front of a crowd or on camera, gain investment and persuade with impact.
Equally, as an internationally experienced live events MC, Peter has developed an extensive global portfolio of shaping large scale conferences. He loves to be kept on his toes wearing many hats – mentor, coach, presenter and voiceover talent.

In this episode, we talk with Peter about his impressive background in public speaking and his career path over the past twenty years.
Peter shares valuable insights about body language, how to use your voice, how to master public speaking and much more.
Tune in to hear how you make your audience care about what you have to say and how you make sure to stay in their heads.
Would you like to know more about Peter and why speaking on a stage is like flexing a muscle?

#14 Growing slowly but steadily with a sustainable product

In this episode, we have the pleasure to talk with Sophie Zepnik about the early days of hejhej-mats. hejhej-mats is offering the first holistic closed-looped yoga mat. This means, the yoga mats are not only produced from recycled materials but will be recyclable at the end of their lifespan.
You will also hear insights about developing a fully sustainable product - closing the loop from start to finish.
Tune in and check out this amazing Startup story with a great vision!

#13 How to create an innovative company culture

As an electrical engineering graduate Sebastian started his career as automation engineer within a brown coal mining facility.
When he moved to software development he started to work for a medium-sized IT company, as engineer, team lead and later as project lead. A few years ago, he transitioned to Axel Springer and started living the agile way. Within Axel Springer, as CTO of Ideas Engineering, Sebastian is one of the key drivers to transform this historic corporation to become a modern tech company.
This challenge and his passion for a great team culture motivates him every single day!

Tune in to hear the story about his awesome journey!

#12 How to create a world-class product

Lennart completed his B.A. at the design college, the Hochschule für Gestaltung in Schwäbisch Gmünd in product design, and passed his bachelor's thesis with a 1.0. During his studies, he also worked in design studios in Ulm, Hamburg, and Chicago as he studied Interior Design at the Ohio State University in the US. Directly after graduating in spring 2015, Lennart founded a design agency (THINKS Design GmbH) together with his Co-Founder Florian Goecke and shortly afterward them two founded a sports brand (STRYVE GmbH). While the agency also offers design as a service the agency now also develops products for the company's own sports brand. From anti-vandal lights for public spaces, advertising campaigns and user interface design to lifestyle and sports products, THINKS is always dedicated to new customers and projects. The style is mostly timeless, minimal with high demands on aesthetics, function, and attention to detail. THINKS already won the iF and Red Dot Design Award in 2017, 2018 and 2019. STRYVE GmbH has partners all over the world. Its products are now available in 24 countries (as of December 2018) and with several thousand shops worldwide.

In this episode, we will talk with Lennart about the beginning of this entrepreneurial journey and about creating a world-class product. Lennart also shares the exciting story how a TV show helped him boost sales to an incredible amount of orders.

#11 How TIER Mobility grew from 20 to 320+ employees

Julian Blessin is Co-Founder of TIER Mobility - the Berlin based micro-mobility company. TIER was founded in summer 2018 and is already active in 35+ cities in 12 countries. Before founding TIER, Julian was with the Berlin team of BCG Digital Ventures as a Lead Venture Architect where he launched and scaled COUP - a BOSCH owned eScooter-Sharing Company. Prior to joining BCG DV, Julian invested in Tech Startups for an international VC fund. Julian studied Business Administration and Technology Management at LMU Munich, CDTM and UC Berkeley and holds a PhD in BA.

In this episode, we will talk with Julian about the massive growth of TIER to 5 Mio. rides per month and what led to it, the challenges of a hyper-growth startup and much more!