Growth Show

Growth Show

21. May 2019 #06 Growing from 70 to a 5000 people conference

Growth Show in short:

The Growth Show is a podcast all about growth. The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different touchpoints with the topic behind growth itself.

How it began:

Like all great stories Sebastian Kunz and Serhat Kaya were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

#06 Growing from 70 to a 5000 people conference

Andy is a German serial entrepreneur. He is currently Founder and Managing Director of Ryte and Co-Founder & Host of the Founder Festival Bits & Pretzels and Co-Founder and Chairman of the performance marketing agency EPHNY.

Andy Bruckschlögl started his first business at the age of 12, selling backpacks on eBay. A year later he founded his first online shop. In order to promote the online store better, Andreas began to learn how to optimize websites for search engines. Four years later he started another online shop for fashion, which unfortunately failed due to the high return rate.
In 2008, Andy was hired as a super trainee by online marketing expert Marcus Tandler. With the merge to Tandler.Doerje.Partner, Andreas Bruckschlögl became Head of Inbound Marketing at age 21, taking responsibility for a team of 10 employees.
In July 2012 Andy co-founded Ryte (former OnPage.org) – an innovative software for website quality management and -optimization. Today, the bootstrapped company with 42 employees is generating over 3 million € in revenue and is being used by over 500.000 users worldwide.
Together with Dr. Bernd Storm van’s Gravesande, he started the first Bits & Pretzels event in September 2014 as a small and cozy founders breakfast. In only two years the event has grown rapidly to a 3-day festival taking place at Munich’s famous Oktoberfest with more than 5.000 attendees from around the world. Speakers at this year's event were academy award winning actor and tech investor Sir Kevin Spacey, Founder of Virgin-Group Sir Richard Branson, Airbnb Co-Founder and CTO Nathan Blecharczyk and many more.

In this episode we will talk with Andy about growing the founder festival Bits & Pretzels from 70 to 5000 attendees as well as growing Ryte's user base to over 500.000 users worldwide and the marketing tactics, which supported this growth.

#05 How to reach customers through Instagram

Adi Arezzini is co-founder and CEO of Teami Blends, a bootstrapped lifestyle brand centered around using all-natural, plant-based ingredients to help customers live happier, healthier lives. Teami’s product line ranges from wellness blends to tea-infused skincare.
From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating.
Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high quality teas Adi made uncovered the root of her problem: an excess of toxins built up in her digestive tract. After realizing her “secret sauce” blend also solved similar digestion issues with her friends, Adi saw the potential and began looking to different varieties of tea to combat other common issues: fatigue, depleted immune system, stress and insomnia. Researching, creating, blending and sourcing these teas wasn’t just a passion for Adi, it became her purpose and, soon, her expertise.
At just 23, Adi created Teami in her mother’s bedroom. She saw Teami as a way to help people become healthier and happier, using teas to solve everyday issues. Today, Adi has since grown Teami Blends to a company with 55 people and to a lifestyle tea brand which includes tea-infused beauty oils and green tea mask + scrub. 


Learn more about how to get from 0 to 1 Mio. followers on Instagram, how to deal with bad reviews and why Adi believes that micro influencers are great ambassadors of your company message and how much budget you should plan to work with influencers.

#04 The ingredients for amazing video content

Kim Dormann is co-founder and managing director of Redpinata, a Hamburg-based video production company for high-quality moving image content of all sizes. The North German media entrepreneur has learned the use of voice, emotions and feedback from the audience as a musician, the economic thinking for companies in his time as a foreign trade merchant. The graduate designer acquired his sense for aesthetics and his understanding for the design of communication during his studies as well as during his years as a web developer. Since 2010 he has been self-employed with Redpinata, one of the first video content creators worldwide, where he connects authentic media with brands and channels and helps to serve interaction and demand with relevant video formats. In this episode we will talk with Kim about the ingredients for a great video, underestimated video channels and more.

#03 Growth Hacking 101: Engage with your audience

You just need to become one with your target audience!“ – Gilles De Clerck is a Growth Marketer. In 2016 he started as a marketer at a SaaS startup called "Salesflare". During that time he learned a lot of things by experimenting and people started to call him growth hacker. When his learning curve flattened he started to work for the growth hacking agency "Growth Revolution" as Head of Growth. He worked with clients on projects from startups to corporates, was responsible for the inbound strategy and the positioning of the growth hacking agency and was the lead of the Growth Revolution conference. Today he is the Founder of Ablaze Growth Studio. ABLAZE crafts and scales ROI-driven growth machines for startups, new ventures and personal brands from the creative intersection of data, experimentation and human psychology. In this episode we dive deep into the secret recipes of a practitioner of growth hacking – a term which describes mostly the continuous adjustment of your marketing strategy to your target groups behaviour – and the discoveries Gilles made down the road of his marketing career.

#02 How press coverage fueled a 10x user growth

"For the journalists it was just cool that the founders themselves approached them personally." Michael Asshauer is Co-Founder of Familonet – a Social Network for the Family, which was acquired in 2017 by Moovel – the multimodal mobility platform of Daimler. During his time as Founder he was mainly responsible for the product as Chief Product Officer. Today Michael is working as Head of Product Design of Moovel. In this episode we explore with Michael how he and his team managed to get the first users for their app and how that user growth developed to the hockey stick growth, which every tech founders dreams of.

#01 How a failure led to a Gruner & Jahr Venture

"Freedom within a big corporation." 60 employees, 10 to 12 nationalities and all of that within 4 years. Jonas Thiemann ist CEO & Co-Founder of AppLike – AppLike is an App Recommendation & Discovery Plattform. His first venture was directly after his studies. Unfortunately it did not work out and somehow his path came across with one of Europes largest publishing houses Gruner & Jahr and the corporate world. During that time he became a Gruner & Jahr intrapreneur. Learn more in this episode about the story behind Jonas Thiemann and his great success as intrapreneur and what supported the growth of AppLike.

#00 Introducing the Growth Show

Growth Show in short:

The Growth Show is a podcast all about growth.
The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers.
The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different experiences and backgrounds.

How it began:
Like all great stories Sebastian Kunz and Serhat Kaya were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth.
All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown