Growth Show

Growth Show

16. July 2019 #10 How to grow an agency organically

Growth Show in short:

The Growth Show is a podcast all about growth. The hosts Sebastian Kunz and Serhat Kaya are exploring the topic from different perspectives with different guest speakers. Especially from the personal as well as business perspective of their speakers. The speakers are mostly successful entrepreneurs with an amazing track record, growth hackers, practitioners of interesting marketing tactics and growth hacks, coaches and other amazing and interesting people with different touchpoints with the topic behind growth itself.

How it began:

Like all great stories Sebastian Kunz and Serhat Kaya were sitting in a bar and talked about different stuff. Until they realized, that they both are interested in hosting a podcast. So they teamed up and tried to figure out what topic would be interesting. Somehow it ended up in the topic growth. All in all the idea of this podcast is to figure out how a podcast works and how podcasts can be grown.

#10 How to grow an agency organically

Serhat Kaya is a German Entrepreneur and Founder of the digital agency XPERIENTS. He is also Initiator of the Hamburg Chapter of Startup Grind and Host of the podcast "The Growth Show". Serhat's passion is supporting entrepreneurs in changing the world. The digital agency XPERIENTS supports entrepreneurs in designing great products with an amazing UX as well as with conversion optimization. With Startup Grind Serhat connects the startup scene in Hamburg with knowledge transfer from founders for founders. He also explores growth topics in his podcast with practical insights for innovators. Last but not least he supports innovation processes within tech events & corporate innovation events as a facilitator, whenever he as the time for that.

In this episode, Serhat's co-host Sebastian Kunz is having a casual talk with him, so that you have the chance to get to know your hosts a little bit better. He shares some of the remarkable stories he heard in interviewing other entrepreneurs in fireside chats as host of Startup Grind Hamburg, his challenges at the beginning of his agency, how he got his first clients and much more!

#09 How to 4x revenues with YouTube

Jan Sapper grew up in Guatemala, did his Bachelor in engineering in Vienna, completed his Master's degree in Business Management in London and is currently working on optimizing the iPad.

In 2012 Jan started "Sapper Limited" with the intent of creating the MacDock; the most awesome docking station for the MacBook – ever. This journey brought him through all stages a startup goes through market research, building a community, filing patents, managing teams remotely, sourcing components in Europe and Asia, launching and managing a successful Kickstarter campaign and so on. All in all; Jan built an awesome product and in that process acquired competencies and gathered insights that anyone freshly out of the uni can only get by having his own startup. This adventure ended in tears, but what Jan learned in the process defined some essential foundation blocks for his later entrepreneurial path.

Jan joined Protonet's ranks in the Marketing & Sales team by the end of 2013 and ended up becoming Product manager there. As product manager at Protonet he created a product he is pretty proud of: Protonet's On-Premise-Warranty program. He also managed pricing & HW-product line and brought Protonet's private cloud servers to market. In his last months at Protonet he managed the phase-out the Indiegogo campaign for the ZOE home automation hub. The campaign hadn't run as hoped and Jan was assigned to refund 300k USD to over 1000 worldwide supporters. A side from crowdfunding he hadn't experienced before.

In 2017 Jan launched the PaperLike crowdfunding campaign with the goal of raising 2.000€, which ended up raising over 60k€. This "Hobby" back then has now grown to be Jan's main job, and he and his small team of decentralized people make PaperLike work.

In this episode, you will hear more about Jan's best practices on winning crowdfunding campaigns, how to multiply sales with YouTube marketing and much more!

#08 How feedback culture convinced an investor

Robin Himmels is Co-Founder & COO of the healthy food delivery company eatclever. Robin loves being in situations where he can explore the underlying mechanics of things, whether they are machines, processes, or products. Analysing and understanding how a certain ingredient in a recipe influences the taste does not just allow you to tweak the product, but also to develop new products. This insight holds value through all his interests in food, processes & technology. 
This curiosity led him to found his first company, an affiliate business comprised of multiple couponing platforms. Understanding how consumers and employees behave and how they can be motivated was the reason he studied business psychology and e-business. After selling his first company he decided to combine his passion for food with his desire to build and develop products & businesses. As COO he leads & develops eatclevers teams in the areas of Partner Management, Product Development, Customer Support, and Logistics. He always looks for ways to further improve the way eatclever does things together with the individual team leads.

In this episode we talk with Robin about eatclevers beginnings, about feedback culture and how it led to the first business angel, how Tinder users matched with eatclevers meals and eventually became happy customers and much more.

#07 How to leverage WhatsApp Groups for Marketing

Pascal van Steen is Co-Founder of the Netherland based Growth Marketing Agency „Growth Spike“, Organizer of the Growth Hacker Talk in Amsterdam and Host of Blockchain Investor Summits. Pascal is obsessive about growth as well as fascinated by new technologies and the startups which create them. He is an expert in communicating the value of startups with the right audience and converting them into clients. Since big budgets aren't always available, Pascal implements an experiment driven growth process to maximize cost-effectiveness and subsequently help his clients grow. Pascal was formerly in Growth Marketing positions at Blockport, Greenhome and Prezi.

In this episode we talk with Pascal about his growth marketing recipes and learnings, discuss the amazing marketing success of Initiative Q (we are pretty sure you have heard about them especially last year) and much more. Amongst other things Pascal shares with us, how he and his co-founder reached out to crypto investors through WhatsApp groups.

#06 Growing from 70 to a 5000 people conference

Andy is a German serial entrepreneur. He is currently Founder and Managing Director of Ryte and Co-Founder & Host of the Founder Festival Bits & Pretzels and Co-Founder and Chairman of the performance marketing agency EPHNY.

Andy Bruckschlögl started his first business at the age of 12, selling backpacks on eBay. A year later he founded his first online shop. In order to promote the online store better, Andreas began to learn how to optimize websites for search engines. Four years later he started another online shop for fashion, which unfortunately failed due to the high return rate.
In 2008, Andy was hired as a super trainee by online marketing expert Marcus Tandler. With the merge to Tandler.Doerje.Partner, Andreas Bruckschlögl became Head of Inbound Marketing at age 21, taking responsibility for a team of 10 employees.
In July 2012 Andy co-founded Ryte (former – an innovative software for website quality management and -optimization. Today, the bootstrapped company with 42 employees is generating over 3 million € in revenue and is being used by over 500.000 users worldwide.
Together with Dr. Bernd Storm van’s Gravesande, he started the first Bits & Pretzels event in September 2014 as a small and cozy founders breakfast. In only two years the event has grown rapidly to a 3-day festival taking place at Munich’s famous Oktoberfest with more than 5.000 attendees from around the world. Speakers at this year's event were academy award winning actor and tech investor Sir Kevin Spacey, Founder of Virgin-Group Sir Richard Branson, Airbnb Co-Founder and CTO Nathan Blecharczyk and many more.

In this episode we will talk with Andy about growing the founder festival Bits & Pretzels from 70 to 5000 attendees as well as growing Ryte's user base to over 500.000 users worldwide and the marketing tactics, which supported this growth.

#05 How to reach customers through Instagram

Adi Arezzini is co-founder and CEO of Teami Blends, a bootstrapped lifestyle brand centered around using all-natural, plant-based ingredients to help customers live happier, healthier lives. Teami’s product line ranges from wellness blends to tea-infused skincare.
From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating.
Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high quality teas Adi made uncovered the root of her problem: an excess of toxins built up in her digestive tract. After realizing her “secret sauce” blend also solved similar digestion issues with her friends, Adi saw the potential and began looking to different varieties of tea to combat other common issues: fatigue, depleted immune system, stress and insomnia. Researching, creating, blending and sourcing these teas wasn’t just a passion for Adi, it became her purpose and, soon, her expertise.
At just 23, Adi created Teami in her mother’s bedroom. She saw Teami as a way to help people become healthier and happier, using teas to solve everyday issues. Today, Adi has since grown Teami Blends to a company with 55 people and to a lifestyle tea brand which includes tea-infused beauty oils and green tea mask + scrub. 

Learn more about how to get from 0 to 1 Mio. followers on Instagram, how to deal with bad reviews and why Adi believes that micro influencers are great ambassadors of your company message and how much budget you should plan to work with influencers.

#04 The ingredients for amazing video content

Kim Dormann is co-founder and managing director of Redpinata, a Hamburg-based video production company for high-quality moving image content of all sizes. The North German media entrepreneur has learned the use of voice, emotions and feedback from the audience as a musician, the economic thinking for companies in his time as a foreign trade merchant. The graduate designer acquired his sense for aesthetics and his understanding for the design of communication during his studies as well as during his years as a web developer. Since 2010 he has been self-employed with Redpinata, one of the first video content creators worldwide, where he connects authentic media with brands and channels and helps to serve interaction and demand with relevant video formats. In this episode we will talk with Kim about the ingredients for a great video, underestimated video channels and more.

#03 Growth Hacking 101: Engage with your audience

You just need to become one with your target audience!“ – Gilles De Clerck is a Growth Marketer. In 2016 he started as a marketer at a SaaS startup called "Salesflare". During that time he learned a lot of things by experimenting and people started to call him growth hacker. When his learning curve flattened he started to work for the growth hacking agency "Growth Revolution" as Head of Growth. He worked with clients on projects from startups to corporates, was responsible for the inbound strategy and the positioning of the growth hacking agency and was the lead of the Growth Revolution conference. Today he is the Founder of Ablaze Growth Studio. ABLAZE crafts and scales ROI-driven growth machines for startups, new ventures and personal brands from the creative intersection of data, experimentation and human psychology. In this episode we dive deep into the secret recipes of a practitioner of growth hacking – a term which describes mostly the continuous adjustment of your marketing strategy to your target groups behaviour – and the discoveries Gilles made down the road of his marketing career.

#02 How press coverage fueled a 10x user growth

"For the journalists it was just cool that the founders themselves approached them personally." Michael Asshauer is Co-Founder of Familonet – a Social Network for the Family, which was acquired in 2017 by Moovel – the multimodal mobility platform of Daimler. During his time as Founder he was mainly responsible for the product as Chief Product Officer. Today Michael is working as Head of Product Design of Moovel. In this episode we explore with Michael how he and his team managed to get the first users for their app and how that user growth developed to the hockey stick growth, which every tech founders dreams of.

#01 How a failure led to a Gruner & Jahr Venture

"Freedom within a big corporation." 60 employees, 10 to 12 nationalities and all of that within 4 years. Jonas Thiemann ist CEO & Co-Founder of AppLike – AppLike is an App Recommendation & Discovery Plattform. His first venture was directly after his studies. Unfortunately it did not work out and somehow his path came across with one of Europes largest publishing houses Gruner & Jahr and the corporate world. During that time he became a Gruner & Jahr intrapreneur. Learn more in this episode about the story behind Jonas Thiemann and his great success as intrapreneur and what supported the growth of AppLike.